You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Some of the recent studies reveal the web traffic which comes from mobile platform accounts dansko was the distributor 15% of the total visitors and it is rising. So, what does this mean for you? Well, it is wake-up call if have not done anything to focus on the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have to develop a mobile version of your website for your special target audience to keep these connected, on the step!
What Should You Do?
For hooking in your online audience at large, you can have a different website for mobiles as well as to desktops, tablets and iphones. This will work fine provided you have adequate time and patience to update all the versions regularly. But having a website developed for each single device and keeping them updated is a great ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying machines. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website design (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Design?
Responsive Web Design is really fad but a trend that existed for quite some time now. To put it simply, responsive design refers to a web layout wherein the content, images as well as the other designing elements stay the same, but shrink immediately to adjust an issue specific screen size. In responsive type, the content can be managed in one CMS and it is quick, easy and cost effective solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is while the Adaptive designing steps through.
What is Adaptive Affordable web design?
Adaptive design is basically newer concept in a. Essentially, this technique adapts to what displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the undeniable fact the content remains same, there are certain changes that appear in facets . elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for extensive is yet to become popular in the industry, nevertheless the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its best. However, there are certain cons of AWD practice.
Adaptive websites cost more as opposed to the responsive designs
AWD can goof up the entire feel of individuals if it is not backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it might bring in brand inconsistency and confuse your target audience when they see different interfaces on varying models.
So what’s The Bottomline?
While Responsive design can be the perfect solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is alot more user-focused. In years to come, beyond what 50% of broad users will use their mobile devices to surf the web and hence it is prudent to blend adaptive web lay-out techniques with responsive elements to leverage broad visibility, engage the point visitors and leverage the conversion rate.
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